2019 has been a year of celebration after celebration for the Infinity family. You may recall that we celebrated our third birthday a few months ago, in July and announced the introduction of new furniture lines into our collection. Not only have our customers benefited from this continuous forward movement, but we’ve also been challenged into reflecting on what we’ve built and how to best present it going forward.
If you haven’t guessed yet, you’ll be pleased to learn that even more good news has ripened and we’re now ready to share it with you. Infinity Office Furniture has rebranded to Infinity Commercial Furniture (ICF) – and it’s not just a name change! There’s a bunch of exciting additions to our offering, so keep reading to hear more.
Two Decades In The Making – The Story Of Our Humble Beginnings
Witnessing the growth of our business from our early days in a tiny warehouse has been an extraordinary experience. Infinity is led by a team of commercial furniture experts with over 20 years of experience in the industry. Since the business was formed in 2016, we’ve evolved to the point where we employ a staff of 14, who works in a 1,500m2 warehouse in Ingleburn and a 700m2 showroom in Waterloo.
More than 15,000 workstations later, we’ve decided it’s time to take the business to the next level. There are several reasons why we have opted for a rebrand, namely:
– Refining the business’ identity now that we’ve found our feet
– Making it easier for customers to find information about us and get a hold of us
– Continuous development in all spheres of the business
What Now? Here’s What You Can Expect from Infinity Commercial Furniture
– A Brand New, Modern Logo:
Over the years, we’ve had the opportunity to develop what the business about. We’re still who we were when we started – only better, so our new logo represents that growth.
– An Expanded Collection with More Options for Style & Function:
We have released over 60 new product lines, which means an even more extensive selection of top tier furniture for Designers and Architects to choose from.
– A New Website for Clients to Browse On & Engage with Us (icf.com.au):
Our new website is informative, user-friendly and up-to-date with all the latest developments in our business and the industry at large, so you’ll always be in the loop.
As you can see, we’re brewing a lot of changes to make our Clients’ experience more convenient and our brand a part of your commercial family.
Get in touch and ask us for your copy of the 2020 collection.